Creating A Powerful And Unique Brand Identity
What is Branding? When we think of branding, we think of logos – the bitten apple for the technology giant of the same name or the little tick for Nike that is a movement in itself. But is that all branding is about? Creating an attractive logo using the right colors and fonts? Experts would […]
212. How to Stay on Brand and Get Your Messaging Right
Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.
There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.
How Inspiration Creates a Great Dental Business Brand
The idea of an inspiring dental business brand may seem foreign to we dentists. After all, professional training and practice primes us to shy away from the spotlight. But what if I told you being front and centre is essential to creating a great dental business brand? Creating a great brand is not just the […]
25. Marketing Your Practice Using Stories with Valerie Khoo
In this episode, I speak with Valerie Khoo about the role of storytelling in business marketing. Valerie is the founder and CEO of the Australian Writers’ Centre, and author of Power Stories – 8 Stories You MUST Tell to Build an Epic Business. She also hosts two podcasts and is a keynote speaker. In this […]
9. Rolls Royce designer and luxury furniture maker show how to build a premium brand in a competitive market
David Boucher and his elite team of artisans have designed and handcrafted stunning works of art you can touch, use and desire since 1977. Working from their purpose-built Toowoomba workrooms and with a luxury store in Castlereagh Street, Sydney, Boucher & Co. has reinvented the art of fine craftsmanship to a height rarely seen, creating […]
Tap into your why: Dentists must think differently
The two most important days of your life are the day you are born and the day find out why” – Mark Twain “Finding your why” has been a popular catchcry since 2009 when best-selling author Simon Sinek coined the message: “People don’t buy what you do, they buy WHY you do it” in his […]
How to make your dental competition irrelevant
To be a dentist is to be in a noble profession. But the market is, in effect, shrinking because more and more dentists are entering the marketplace. Still, I believe there has never been a better time to build a remarkable dental practice – despite the market turmoil. However, if you’re going to build a […]