Creating A Powerful And Unique Brand Identity

What is Branding? When we think of branding, we think of logos – the bitten apple for the technology giant of the same name or the little tick for Nike that is a movement in itself. But is that all branding is about? Creating an attractive logo using the right colors and fonts? Experts would […]

212. How to Stay on Brand and Get Your Messaging Right

Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.

There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.

163. Why Lovers and Haters are Marketing Gold

How does staff and client behaviour affect the growth and success of your business? Inspiring staff to work better and getting patients to avail your services often stems from their behaviour.

Adopt Cause Marketing, Unlock Your Brand, and Help Your Community

The Internet offers people an unparalleled chance to be informed consumers. When the review, brand history, and values of a company can be found through a quick Google search on a smartphone, it’s easier than ever to be choosy about the brands we support. Increasingly informed consumers are pushing a new wave of social responsibility […]

Personal Brands for Dentists: 5 Questions and Answers

A personal brand can do amazing things for a dentist. It can help attract and retain patients and it can bring amazing new opportunities to your door. It helps establish you as an authority in your field in your community. Here are five questions and answers regarding personal branding for dentists. Question 1: What is […]

132. Harness The Power Of Personal Branding For Dentists With Jane Anderson

     Today, I’m speaking with personal branding expert Jane Anderson. The ability to market and sell yourself as a dentist has never been more important than now. The rise of experts in their field and access to industry leaders on social platforms has leveled the playing field. For those dentists who wish to stay […]

121. Effective Content Marketing for Dental Practice Owners with Alexi Neocleous

     On this episode, I’m joined by Alexi Neocleous to discuss effective content marketing strategies for dental practice owners. The world of content can seem big and intimidating, especially when you’re busy running your own practice. In this episode, Alexi Neocleous talks to us about creating content that attracts and retains customers. Alexi is […]

How Inspiration Creates a Great Dental Business Brand

The idea of an inspiring dental business brand may seem foreign to we dentists. After all, professional training and practice primes us to shy away from the spotlight. But what if I told you being front and centre is essential to creating a great dental business brand? Creating a great brand is not just the […]

25. Marketing Your Practice Using Stories with Valerie Khoo

In this episode, I speak with Valerie Khoo about the role of storytelling in business marketing. Valerie is the founder and CEO of the Australian Writers’ Centre, and author of Power Stories – 8 Stories You MUST Tell to Build an Epic Business. She also hosts two podcasts and is a keynote speaker. In this […]