Using Content Marketing to Build Your Authority
Content marketing is a specific type of marketing that focuses on creating valuable content that builds awareness. However, a lot of practice owners get a bit stuck because blogging, social media, Instagram, and newsletters aren’t necessarily their forte. Which makes sense – there’s only so many hats one person can wear! But the good news […]
How To Use Great Content To Attract New Patients
We live in an age of information. Google has become our confidant, our 3.00A.M medical advisor and our trusted counsellor and guide. But for business the key role these search engines play is that they generate opportunity. The internet allows us opportunity to reach out and connect with patients in ways we never thought […]
204. How To Use Great Content To Attract New Patients
Great content marketing is key to an effective business marketing strategy. This is why on Episode 204 of the Savvy Dentist Podcast we’ve invited content marketer Macushla Collins to help us understand the importance of writing and publishing high quality and purposeful content for our practice.
Macushla is a total expert at what she does. She possesses the ability of taking technical subjects and humanizing it so that it resonates with the lay audience. We’ve covered so much in this interview such as strategies for creating content, hiring content writers, SEO considerations, using images in content, common failures in content marketing, and so much more. You’ll get tons of tips and tricks to take your content marketing to the next level after listening to this episode.
7 Instagram Hacks To Grow Your Practice!
If you haven’t introduced your practice to the world of digital and social media marketing, then, you are definitely not living in 2020. In social media, the first name that comes to mind is Facebook. But did you know that Instagram is fast turning into the real king – giving your practice access to a […]
5 Secret Tips To Build Your Patient Audience
If you have been a regular listener on my Savvy Dentist Podcast, you may know I have achieved the 200th episode mark. This episode is all about what I learned from my guests in my 4 years of podcasting and how I have managed to build an audience and have them return over and over again. […]
How To Get More Patients With Email Marketing
Not many dental practice owners read up on digital marketing trends on a daily basis. It is not surprising then when they consider email to be dead. It was pronounced dead a long time ago! In the age of online forums, social media and video blogging, sending personalized emails made no sense! But come […]
Your Guide To Effective Marketing For 2020
Not sure if your marketing strategies would be able to hold their ground next year? All the marketing gurus got you all confused on the right strategies of successful marketing? Well, know that you are not alone! As dental practice owners, we are trying to juggle one too many roles at the same time! We […]
How Google Helps New Patients Find Your Practice
We live in a world of options. We have multiple options for the smallest of products and services we may require. However, there is one entity that has been able to remain a monopoly in this sea of options. This entity is Google. Based on its constantly evolving algorithms, the Google Search Engine is a […]
Digital Marketing Breakdown Every Dentist Needs To Read
Let’s say a patient walks in with a taco in his hand. He asks you to take a bite because it ‘literally is the best taco in town.’ You accept the offer and he wasn’t lying, it is super amazing. A week goes by and you still can’t stop thinking about that taco. You start […]
201. 7 Instagram Hacks To Drive More Leads In 2020
In Episode 201 of the Savvy Dentist Podcast, Liza Choi, an expert in internet marketing joins us as she talks about Instagram hacks that you can use today for lead generation.
In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza.