204. How To Use Great Content To Attract New Patients
Great content marketing is key to an effective business marketing strategy. This is why on Episode 204 of the Savvy Dentist Podcast we’ve invited content marketer Macushla Collins to help us understand the importance of writing and publishing high quality and purposeful content for our practice.
Macushla is a total expert at what she does. She possesses the ability of taking technical subjects and humanizing it so that it resonates with the lay audience. We’ve covered so much in this interview such as strategies for creating content, hiring content writers, SEO considerations, using images in content, common failures in content marketing, and so much more. You’ll get tons of tips and tricks to take your content marketing to the next level after listening to this episode.
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Not many dental practice owners read up on digital marketing trends on a daily basis. It is not surprising then when they consider email to be dead. It was pronounced dead a long time ago! In the age of online forums, social media and video blogging, sending...
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