Could Your Front Desk Be Your Practice’s Secret Marketing Weapon?

As a dental practice owner, you know that your reception team is the smiling face of your practice. They’re the first point of contact for your patients as they enter the practice, and the environment they create can really set the tone for the entire patient experience. Bust as crucial as that is, their role […]

What to Do When it Feels Like There Aren’t Enough Patients

Have you noticed that in the past few years more and more dental practices are popping up? It used to be quite easy to attract patients simply because there used to be more patients than practices. But now, the competition is fierce. Dental practices need to sharpen up their marketing skills if they want to […]

How Perfectionism is Hurting Your Dental Practice

Owning and running a business will be the greatest personal development course you’ll ever take. Of course, I don’t recommend becoming a business owner purely for that reason. But by some mysterious design, owning a business takes us up a steady pathway of growth punctuated by what can feel like deliberately divined challenges. Patient numbers, […]

7 Questions Every Dental Practice Owner Should Ask

There’s one fatal flaw we see a lot of dental practice owners make… They think they know everything about their practice. Don’t get me wrong, they certainly know a lot. But there are also hidden nooks and crannies they don’t see, perspectives they might not consider, and problems they’ve not yet realised. The mark of […]

Four Signs You’re in a Dental Business – NOT a Dental Practice

The difference between a dental business and a dental practice may seem like semantics, but it’s not. It’s a question being posed to more and more dentists. The concept of a dental practice we once knew is rapidly evolving. It’s now more important than ever to embrace and understand the business side of practice ownership. […]

What Dental Practice Owners Need to Know About Email Marketing

If you keep up with business literature and all the latest marketing trends, you’ll know that a lot of people have thrown their hands up when it comes to email marketing. What was once the latest, cutting-edge marketing tool, was declared obsolete and overlooked in favour of Facebook Ads, blogs, and internet marketing. But friends, […]

Does Your Dental Practice Have the Right Systems to Boost Profits?

Does your dental practice have the right systems in place to boost your profits?

When a dental practice doesn’t have systems in place, everything is done manually and left to human error. The patient experience is inconsistent… Practice life becomes a bit chaotic… Things get lost in the busyness of everyday… And your reputation suffers as a result. Why are dental practice systems important? Introducing intelligent systems into your […]

How to Market Online Smartly with Rising Acquisition Costs

Are you worried about rising patient acquisition costs? If so, you’re not alone… Recent surveys show that 57% of businesses are concerned about rising customer acquisition costs and the effects on their 2022 sales goals. Obviously with the events of the past year (COVID, competitive labour market, talks of a recession), keeping costs low is […]

Using Content Marketing to Build Your Authority

Content marketing is a specific type of marketing that focuses on creating valuable content that builds awareness. However, a lot of practice owners get a bit stuck because blogging, social media, Instagram, and newsletters aren’t necessarily their forte. Which makes sense – there’s only so many hats one person can wear! But the good news […]

External and Offline Marketing for Practice Owners

We speak a lot about online marketing, which is a crucial part of any business strategy and super important. But, there’s still a lot to be said for offline marketing and the opportunity that holds for dental practice owners. When it comes to offline marketing, we can break it down into three key components, shop, […]