Creating A Powerful And Unique Brand Identity
What is Branding? When we think of branding, we think of logos – the bitten apple for the technology giant of the same name or the little tick for Nike that is a movement in itself. But is that all branding is about? Creating an attractive logo using the right colors and fonts? Experts would […]
212. How to Stay on Brand and Get Your Messaging Right
Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.
There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.
5 Savvy Ways to Use SEO to Attract New Patients
It seems dental SEO can no longer afford to be thrown in the ‘too hard’ basket. Dentists who want to grow and scale their dental practice are becoming SEO savvy. No longer content just to engage an SEO expert, they’re also building their own dental SEO muscle. Whether it’s through experience (sometime painful) or necessity […]
7 Warning Signs You’re Heading For Burnout (And What To Do About It)
A victim of your own success. That’s not pretty, is it? If you’re a victim of your own success, you’re working too hard. As a business owner, it means you’ve created a high-paying job for yourself. What you should be doing is crafting a business and a life you love. Savvy business owners know they […]
15. Become a Key Person of Influence and take your dental business to the next level with Glen Carlson
Glen Carlson is the CEO and co-founder of Dent Global. Glen is a small business expert with a razor sharp mind and his signature KPI (Key Person of Influence) program is highly regarded around the world. In this episode, Glen and I talk about how to apply the principles of entrepreneurship and business that he’s […]