In this episode, we discuss:
- 02:16: The ideas that prompted Brent to write his book.
- 06:00: The reason why it is important for dentists to understand the emotions of their potential patients and some examples they can implement to approach and engage their patients.
- 09:36: Most common mistakes in marketing.
- 13:45: How Google Analytics can help you identify where your clients are coming from.
- 15:36: Looking at numbers in your website to identify what kind of marketing you need.
- 21:23: Marketing foundations that dentists need to be aware of in their marketing and some tips you can implement in your practice.
- 24:25: Current and future trends in marketing you need to know to stand out.
- 27:31: Old-school marketing strategies that still work today