Do you wonder how to create a successful dental practice?
A practice where there’s an endless supply of loyal patients eager for an appointment.
A practice that virtually runs itself because your staff are resourceful and independent.
A practice where you sleep soundly rather than lying awake worrying about income … or profitability … or staffing issues.
It can seem impossible. Illusive and unattainable.
You know you need to work hard, and you’re doing that. In fact, you’re working so hard you’re exhausted.
Some days you feel like a hamster on a wheel. Endlessly running as fast as you can, but not making any progress.
Some days you wonder if it’s really possible to create a successful practice that fulfils your dreams.
Some days you wonder if it’s all worth it.
And you’re right. It is hard work and it can be exhausting.
But it doesn’t have to be.
You see, there are people who’ve worked out how to run successful practices on autopilot. And if they can do it, you can too.
They’re not smarter than you, they’ve just learned the keys to success.
I believe there are 5 maxims needed to create a successful dental practice. Let me share them with you.
1. Success is the Result of Focus
It’s not about working harder or working longer hours, it’s about getting laser focused even if you’re drowning in overwhelm. You must stay focused on what matters.
There are so many distractions. There are so many tasks and projects that compete for attention each and every day.
Your role is to cut through that cloud of clutter. Treat them like flies at a barbeque.
Each time a new task appears, or a shiny new object appears, bat it away. If it won’t help you achieve my goal you must ignore it.
There are no magic bullets in business. Success is the result of focus.
2. Values Increase Profitability
A values-driven business is more profitable. But more importantly, it’s more fulfilling. (Click to Tweet) And fulfillment is critical if you don’t want your business to become just another high paid job.
Fulfillment is also critical to your team. When you have a values-driven business your team become more loyal, more stable and more proactive.
Why? Because you’re giving them something to believe in and hold on to.
Values also affect your patients and can significantly increase patient loyalty. Think about Apple vs PC, Holden vs Ford or Android vs iPhone.
People become fiercely devoted to their chosen product and can go to extremes to defend their position. Which is exactly what you want your patients to do.
3. Results Speak the Truth.
We and we alone are responsible for our results. Successful business owners stand up and take responsibility.
They know the difference between leadership and management. They have a clear vision for their team and develop excellent communication skills.
They know how to delegate effectively and they develop leadership skills in others. They don’t blame or judge, they constantly strive for success.
4. Income Follows Assets.
At a basic level, this means that you need to have a house in order to charge rent. On a business level, this means that you need to have assets to generate income.
Those assets can be physical assets or goodwill but a truly successful practice goes further. If you want a high performing dental practice you need assets in the form of systems. (Click to Tweet)
It’s the only way for your business to thrive without you. And as you move through the five stages of practice growth you’ll need solid systems in place before you can scale effectively.
5. Outstanding People Succeed
To be successful, you must be exceptional at what you do. This is more than being an exceptional dentist.
Commit to CANI! Constant And Never-ending Improvement. ~ Tony Robbins
Commit to constantly improving your dental practice systems, dental marketing, and practice management. This will ensure a continual focus on providing an exceptional patient experience.
You must be remarkable because it’s the little things that make a big difference. That little extra that turns ordinary into extraordinary.
Create A Successful Dental Practice
Success is not as elusive as you think, and it doesn’t require more effort or more hours. It requires focus and a commitment to continual improvement.
It’s not about overnight success.
It’s about creating a values-driven business that brings you and your team fulfilment. It’s about creating loyalty and value for your clients.
It’s about taking responsibility and creating assets for your business.
Other people have created successful dental practices and you can do it too. You just have to commit.
You can do that, can’t you?