In this solo episode, Jesse unpacks what it really means to lead a dental practice during a time of massive technological upheaval. With AI evolving at a breakneck pace, and the future of dentistry changing before our eyes, Jesse explores how to position yourself in the age of disruption – not as the disrupted, but as the disruptor.

He reflects on key moments of disruption in the past, from the GFC to COVID, and draws powerful parallels with today’s AI revolution. Through candid stories, strategic insights, and practical takeaways, Jesse challenges practice owners to stop burying their heads in the sand and start leading with clarity, purpose, and adaptability.

In this episode:

  • [00:01] What “disruption” really means
  • [01:37] AI’s rapid acceleration and the collapse of Moore’s Law
  • [03:15] Why burying your head in the sand is the most dangerous choice
  • [06:10] Jesse’s near-death experience and a business metaphor
  • [09:08] Preparing your practice for AI instead of fearing it
  • [09:58] How AI can enhance diagnosis and lift associate productivity
  • [12:37] The coming shift from VAs to AI systems
  • [14:43] The rise of AI “slop” in marketing and how to avoid it
  • [15:45] Driving growth through the “Triad of Brands”
  • [17:54] Short-term and long-term AI-powered patient nurturing.

 

Resources and Links: