Dr Jesse Green is a dentist, entrepreneur, coach and thought leader who specialises in working with established high-performing dentists and industry young guns hungry for success. In an increasingly over-competitive market, he has made an art of helping his elite clients play bigger, better and smarter. He is the founder of Practice Max, a 7-step high-performance business mastermind that offers the latest in entrepreneurial thinking tools and cutting-edge ideas from the dental and non-dental worlds.

He is renowned for creating tailored dental practice management solutions that deliver financial results, top-performing teams and smart systems to free up profits and time for practice owners. Jesse’s ultimate vision – to create a leading entrepreneurial community of dentists in Australia.

Drawing on nearly two decades of experience, Jesse is the undisputed authority on practice management for highly motivated and enterprising dentists – a combination he describes as a ‘dentalpreneur’. He is the author of Amazon number 1 best seller RETENTION! How to Plug the #1 Profit Leak in Your Dental Practice.

In this episode we talk about:

  • The importance of a great practice so you can thrive a dentist
  • The foundations of marketing
  • The Ideal Patient Avatar
  • The common marketing mistakes in dentistry
  • The foundations for a successful practice
  • The benefit to getting the Ideal Patient Avatar correct
  • How to attract the right people to your practice
  • Understanding the common frustrations that patients experience
  • How to discover your ideal patients five biggest problems 
  • How finding out what keeps your patients awake at night helps you 
  • How to creating a memorable and positive experience for your patients
  • Addressing patient frustrations and aspirations in your websites
  • Choosing where to direct your social media
  • The hundred word exercise
  • Using the best language to represent your brand
  • Getting the foundation right and understanding with clarity of who your ideal patient is