In this episode of The Savvy Dentist Podcast, Dr Jesse Green sits down with Andrea Waltz, co-founder of Courage Crafters Inc. and co-author of the best-selling book Go for No! Yes is the Destination, No is How You Get There.
For two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word “no” to achieve their goals and dreams. The “Go for No” strategy has been featured in online and offline magazines and journals including Success Magazine, Inc., Forbes, and many others. Today, “go for no” is a well-known methodology in the world of sales and widely recognised as the singular best program that deals with rejection in business.
Whether you’re a practice owner, a clinician, or a team leader this conversation is essential listening. You’ll discover how changing your relationship with “no” can be the key to unlocking business growth and personal freedom.
In this episode:
- [1:00] Why our brains are hardwired to fear rejection
- [3:14] How Andrea and her husband Richard created the “Go for No” philosophy from a pivotal sales moment
- [7:31] The counterintuitive truth – the more “no’s” you hear, the more “yeses” you’ll get
- [8:18] Differentiating personal rejection from professional objections
- [10:57] The hidden danger of pre-judging patients and unintentionally limiting their choices
- [13:41] “Yes is the destination. No is how you get there.”
- [16:50] How to build the confidence to offer comprehensive treatment
- [20:36] Why your tone and delivery matter more than the words you use
- [24:14] Strategies for developing a “go for no” culture across your whole dental team
- [28:37] What to do after the “no” – how to respond and keep the relationship intact
- [32:04] The long game – planting seeds today that lead to “yes” tomorrow.
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