Angus Young and AC/DC’s success is interesting, isn’t it?
Some bands make it big, and others flop. It’s not necessarily down to talent because there are good bands out there who just never make the big time.
And it’s the same in the dental industry. There are a lot of good dentists out there, but not all of them are running successful businesses.
This doesn’t mean they’re not great dentists. It doesn’t even mean they’re not great business people.
No, it means they haven’t learned the secret.
Because there’s a formula for success. It’s a formula that AC/DC have been using for years.
Before I reveal it, I have a confession to make.
I’m a huge AC/DC fan … For a band that’s been around for more than 40 years they are doing pretty well for themselves, wouldn’t you say?
That got me thinking … what if the lead guitarist of AC/DC – Angus Young – was your dental business coach?
His band has a solid formula for success that we can all learn from. It’s not how to belt out a rock song, or how to “duck walk”, although that would be fun.
It’s a few steps that you can apply to rock your business.
7 Steps To Rock Your Business Like Angus Young
1. Have A Personality
Every business needs a personality. Whether yours is professional and straight down the line, or fun and quirky, or a bit of both.
You have to inject a bit of your personality into your dental practice management, marketing, and systems for both your team and patients’ benefit.
You only have to look at Angus Young and take a leaf out of his book to see how this has worked for his “business”. AC/DC is on brand each and every time.
2. Be Authentic
Your patients will respect someone who works really hard, but you need more than that.
Angus Young has worked hard over the years, you only have to listen to interviews with him to know that. But fans follow and love him because to them he is real and consistent every time he comes on stage.
In a marketplace that’s bursting at the seams with good, hard-working dentists, customers will return to people they feel are genuine.
So be authentic.
3. Stay True To Yourself
AC/DC is one of the most successful rock bands in history. Full stop.
The have sold more than 200 million albums worldwide; an amazing feat in its own right.
Part of this is because of what the band stands for. This comes from their values and beliefs, and these lead into to their goals, and the direction they want to take the band.
It’s the same for you and your dental practice management, marketing and systems.
Establish your values and be true to yourself. You’ll attract more of your ideal patients, and they’ll be loyal supporters.
4. Follow Your Own Path
As a dentalpreneur you are going to cop criticism. People will try to knock you down.
To be a winner, like AC/DC, you must stay true to yourself and follow your own course. Stay on track, look to the future, see the vision and take your business in the right direction.
Stay strong. Don’t compromise on who you are and why you’re doing what you do.
Always follow your own path.
5. Build A Strong Team
The simple truth is that you cannot do everything yourself. It is a folly to try.
Having a strong and stable team frees you up to do what you do best. That might be clinical dentistry, the practitioner within the business, or the dentalpreneur working on your business rather than in it.
Do you think Angus Young could do it all on his own?
He can do a mean solo, yes. But the fans love the band as a whole.
6. Be Exceptional
Surround yourself with the right people.
The band members of AC/DC are experts in their own right. Angus Young is one of the best lead guitarists in the world. Bon Scott is one the best rock vocalists of all time.
To be successful, you must be exceptional at what you do. This is more than being an exceptional dentist.
To be exceptional, you must create an exceptional experience for your patients. You must create multiple moments of connection, create value and simply solve your patients’ problems.
This is what Angus Young and the band did and that’s why are still around today. Do this for your patients, and you’ll be running a successful business for decades to come.
7. Create something bigger than yourself
When there is no more AC/DC (that thought saddens me), we will still have their music; their legacy.
It will be available forever for us to listen to and immerse ourselves in. The music of AC/DC is so much bigger than they are.
This is what you need to do as a successful dentalpreneur. You need to create something that’s bigger than yourself.
Something bigger than your team. Something bigger than your dental practice.
And something bigger than our industry.
Choose To Rock
Angus Young once said, “We’re a rock group. We’re noisy, rowdy, sensational and weird.”
As a business owner, you want a little of that too.
You want a business that stands out. One that attracts raving fans who tell everyone how fabulous you are.
You want customer loyalty as strong as AC/DC’s.
So copy them. Use the techniques that have made them rock the world.
Be true to yourself. Speak with your own authentic voice.
Build an enduring business. You don’t have to be “just another dentist” any more than AD/DC are “just another band”.
You can choose to stand out, or blend in with the crowd.
What’s it going to be?