On this episode, I’m joined by lawyer Chris Round to share his insights on protecting your dental practice’s intellectual property assets.

As dental practice owners, we might not think that we have any “intellectual property” to protect. But nothing could be further from the truth. From trademarking your practice name and logo, to inventions and copyright, there are plenty of pieces of intellectual property we need to protect.

Chris Round is an intellectual property lawyer with extensive experience in the registration of intellectual property rights and associated litigation. He represents clients in copyright, trade mark, patent, designs and associated trade practices litigation in all Australian Courts.

In this episode, we discuss:

2:00 The most important thing to protect as a small business and how to do it.
4:41 What you can trademark as a dental practice
8:53 Navigating the international social media landscape vs the local trademark registration process
11:08 Can you trademark your suburb name and “dental”?
17:55 The process of getting a trademark registered
20:34 Prior use of names and trademarks
22:50 The benefits of filing a trademark registration with a law firm
25:49 Protecting inventions or methodologies through patents
28:39 How to protect your content through copyright

Find out more about Chris Round