THE POWER
OF RETENTION

 
Savvy Dentist founder, Dr Jesse Green, is the author of the bestselling dental marketing book Retention! How to Plug the #1 Profit Leak in Your Dental Practice
With clients and industry experts labelling it “the Retention book”, Dr Jesse Green’s first outing as an author is influencing change in an industry where traditional business models no longer work.

Acknowledging that much has changed in the dental profession in recent years, Dr Jesse Green shows dentists why the game has changed for both graduate and practising dentists. In practical and straightforward language, Jesse reveals the principles every dentist must know to create a continuous flow of happy, loyal patients who attend appointments, pay their bills, and happily refer new patients.

Designed to help dentists and specialists take practical steps to retain their patient base, Retention! will teach you everything about dental business you weren’t taught at university.

A book that demystifies the pathway to profitable, scalable dental practice, Retention! will guide you to:

• Excel in any economic climate
• Build a loyal, happy core of patients
• Apply the latest entrepreneurial thinking and tools to dental practice management

WHAT
PEOPLE
ARE SAYING

Compulsory reading for anyone serious about running an exceptional dental practice

This is a truly exceptional book. The central tenet of this book is that while it is tempting to focus on “sexy” metrics like the number of new patients in a given period, in doing so you are overlooking the fact that it is far more important and cost effective to retain and look after your existing patient base.

Michael

 

Putting client care back on the marketing agenda

Marketing by looking after the clients you already have. It sounds so obvious, but it certainly got me thinking about how our business might shift focus from trying to reach new clients, to directing energy at retaining the clients we already have as a marketing initiative in itself. A happy client comes back, and also refers new business.

Gabrielle Sullivan

 

A great book sharing some secrets of highly rewarding practice

An excellent, well written book with some golden advice. With these strategies and straightforward, practical approaches, your clinical and administrative teams should be able to improve patient retention, and improve, maintain or rekindle the engagement with your clients. Applicable for any country. Easy reading for busy people. Great!

Andrew Draper

 

One of the best client retention books I have read in a very long time

Great book and a must read for anyone in the recurring services business. Jesse outlines practical but common sense approaches on retaining your existing customers who become your best word of mouth sponsors. Its not just for dental practices 🙂

Dallas Kelso

 

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A FREE CHAPTER

WHY DO I NEED RETENTION

 
Whether you run a traditional family practice or a high-end cosmetically driven practice, whether you’re in a rural or urban area, you might be feeling anxious about the tougher economic environment, frustrated about the profit leaks from your practice or exhausted from the relentless demands of your business. RETENTION! will inspire you to turn your professional and personal fortunes around by plugging the biggest profit leaks in your dental practice.

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