Dentists need marketing to reach potential patients. After all, how else will new patients find out about your practice? With dental marketing consultation, you can determine the best marketing for dentists to increase your patient numbers.
What is dental marketing consultation?
Dental marketing consultation is a service that helps dentists create and implement an effective marketing strategy. It typically includes an initial analysis of your current website, social media or online presence, and other digital marketing efforts.
What is a dental marketing consultant?
A dental marketing consultant will create a custom plan considering your specific goals and budget for your dental practice. In some cases, the consultant may also guide specific dental marketing channels, such as direct mail or online advertising. The dental marketing consultant may also develop and oversee the implementation of your dental marketing plans from start to finish.
In today’s episode, we invited Josh Rimmington, a leading online marketing consultant. We discuss internet marketing, one of the most profitable marketing channels. He specialises in local online marketing and helping Australian dentists navigate this process.
His results speak for themselves, with his services in high demand and a long list of raving fans.
We chat about the following:
- How to make the most of keywords
- Hot tips for making sure your practice is ranking for your area
- When pay-per-click advertising is effective
- Using Instagram to market your dental services
- Secrets to converting clients
- Optimising your mobile website
- And much more
Dental Marketing Ideas to Attract New Patients to Your Practice
Finding new and innovative ways to market your business is a challenge faced by many dentists. Fortunately, there are plenty of creative ideas out there that can help you grow your practice. If our topics interest you in marketing, here are some examples of dental marketing ideas.
The power of social media should never be underestimated when it comes to marketing your business. Set up an account on all the major platforms, such as Facebook, Instagram, Twitter, and LinkedIn. You can reach out to existing patients by:
- Regularly updating them with news about your practice
- Posting helpful tips and advice related to oral health care
- You can also use paid advertising on these platforms to target interested and potential new patients.
Using Google Ads is a great way to market your dental practice and attract new patients to your dental clinic. It gives you control over who sees your ad and what message they receive. Google Ads will also allow you to track how much money is spent on these campaigns each month. You can do the following with Google Ads:
- Click-to-call ads
- Mobile call-only campaigns
- Google Ads Income Targeting
- Remarketing Ads
Email marketing lets you stay connected with potential patients and keep them informed about special offers or discounts. You can use email automation tools like Mailchimp or Constant Contact to send newsletters or promotional emails regularly. With email marketing, you can:
- Add personalised features like automated messages triggered based on user behaviour
- Create segmented lists to send relevant content to specific groups of subscribers
Content marketing effectively builds trust with potential patients by providing valuable information about general dentistry and your services. Creating blog posts, articles, videos, webinars, and other content that provide helpful information is an excellent way to showcase your expertise. Your content also helps build relationships with prospects who may become paying customers.
Plus, content marketing has the added benefit of being suitable for search engine optimisation or SEO. This means more people will find your website when searching for dentistry-related terms online.
Word-of-mouth is still one of the best marketing tools. Online reviews are now the modern version of this age-old advertising. Encourage satisfied customers to post positive reviews on popular sites like Yelp, Google My Business, and Facebook. Reviews will increase visibility for your practice and help build trust with potential patients.
Direct mail is a great way to reach potential customers who live nearby but may not have heard of your practice. With direct mail, you can:
- Send postcards with special offers or discounts for new patients
- Invite people in the area for a free consultation or teeth whitening session at a discounted rate
This can be an effective way of getting new customers through the door and increasing brand awareness simultaneously.
A referral program is another excellent way to boost patient numbers at your practice. This marketing strategy is inexpensive in comparison to advertising or direct mail campaigns. Offer incentives such as discounts or free services for existing patients who refer their friends and family members to your business. This will encourage word-of-mouth promotion while rewarding loyal customers for their loyalty and support!
Community involvement is another excellent way to spread awareness about your practice while simultaneously making positive contributions! Consider sponsoring local sports teams, donating money or services to local charities, or helping with community events. Anything you can do that will draw attention away from competitors and towards you!
Why should you consider dental marketing consultation?
Unfamiliar with most of the marketing strategies above?
A dental marketing consultation allows dentists to discuss with a dental marketing company or expert. When you have a consultation, you should be ready to answer questions about your practice. The consultant may ask you about your target demographic and services. Your dental marketing consultant should ask about current marketing campaigns and challenges that impede progress.
Learn how dental marketing consultation can benefit you and your practice.
Access to New Ideas
One of the most significant advantages of working with a dental marketing consultant is access to fresh ideas and perspectives. As your dental business grows, it can be easy to get stuck in a rut, doing the same things repeatedly. A consultant can help you break out of that rut by introducing new ideas and approaches. For example, a consultant may advise revamping your website or launching a social media campaign to attract new patients.
Marketing is a complex field. It takes time and effort to stay up-to-date on the latest trends and best practices. When you work with a dental marketing consultant, you tap into their professional expertise.
Working with a consultant can save you a lot of time and headaches. Together you will plan a marketing strategy that tells you of your current progress and action plan. Plus, their expert knowledge can help you avoid common pitfalls and make better decisions for your business.
It can be difficult to objectively assess your business, especially when you’re close to it. A dental marketing consultant can provide an outside perspective that can be extremely valuable. They can help you identify areas that need improvement and offer unbiased feedback on your marketing efforts. This is particularly helpful if you do not see the results you want from your current marketing initiatives.
Dental marketing consultation is a great way to get ahead of the competition. With expert advice for dentists, a dental marketing consultant can provide invaluable insight into what works when marketing a dental business. They know the most effective strategies for your target demographic. This will help you make informed decisions that will benefit your practice in the long term.
With the fresh ideas and outside perspective of dental marketing experts, you can increase your revenue and grow your dental business.
If you’re motivated, driven, and want more income and free time, join us at the Savvy Dentist Facebook group.
Find out more about Josh Rimmington:
At JR Marketing Group, a full service digital marketing agency.