How to Use the Principle of Influence in Your Dental Practice
Do you sometimes see people who step from one interaction to another, always appearing to effortlessly get what they want, while others slog it out only to triumph occasionally? It’s probably all in the way they influence people. There are concrete psychological principles behind the art of influence, backed up by a lot of science […]
Retaining Your Patient Base With Engaging Content
We go to a lot of effort to attract new patients, and to lose them after all that work is just a massive waste. You can’t get cocky or complacent and assume that everyone who walks through your doors is automatically a loyal, lifelong patient. It takes a bit more effort than that, and it’s […]