Common Mistakes Dentists Make With Case Acceptance

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By taking the time to learn the skills to master case acceptance, dental practices ultimately have more patients receiving ideal treatment. When patients receive ideal treatment, it is not only good for their oral health, it’s also personally and professionally fulfilling for the dentist because they get to practice the kind of dentistry they truly […]

How to Turn Web Traffic Into Patients

This is a common pain point for practice owners – and indeed business owners – across the board. Web traffic is great to have but unless it’s translating to conversions and sales, it’s more or less a vanity metric. So, here are some tried and tested pointers for converting web traffic into patients – from […]

How To Make Your Customer Service So Good Your Patients Never Leave

OK, I admit it. I have a bug-bear about customer service. It irks me when businesses make it hard for people to deal with them. Unnecessarily hard. And it’s not actually my problem. It’s the businesses’ problem because they’re not just making it hard for me, they’re making it hard for all of their customers. […]

How To Sky-Rocket Patient Loyalty: A Step By Step Guide

Imagine this. Your dental practice is thriving. In fact, your patients are your greatest fans. They’re loyal and devoted and wouldn’t dream of going anywhere else. Sound too good to be true? Not at all. In fact, it’s not only possible but relatively simple too. You just need to know a few simple techniques to […]

How to Turn Complaining Customers into Devoted Followers

It’s actually quite simple. Turning an upset, complaining customer – or protesting patient – into a devoted follower is not all that difficult. The problem is that we let our emotions get in the way. Some of us get defensive and build an impenetrable wall of resentment or denial. We know our patient is wrong, […]