Putting client care back on the marketing agenda
Marketing by looking after the clients you already have. It sounds so obvious, but it certainly got me thinking about how our business might shift focus from trying to reach new clients, to directing energy at retaining the clients we already have as a marketing initiative in itself. A happy client comes back, and also refers new business.
Marketing by looking after the clients you already have. It sounds so obvious, but it certainly got me thinking about how our business might shift focus from trying to reach new clients, to directing energy at retaining the clients we already have as a marketing initiative in itself. A happy client comes back, and also refers new business.