Compulsory reading for anyone serious about running an exceptional dental practice
This is a truly exceptional book. The central tenet of this book is that while it is tempting to focus on “sexy” metrics like the number of new patients in a given period, in doing so you are overlooking the fact that it is far more important and cost effective to retain and look after your existing patient base.
This is a truly exceptional book. The central tenet of this book is that while it is tempting to focus on “sexy” metrics like the number of new patients in a given period, in doing so you are overlooking the fact that it is far more important and cost effective to retain and look after your existing patient base.