Why You Should Never Compete on Price Alone
We know patients are often concerned with finding the lowest price and saving a few dollars where possible – it’s common to get “price shopper” calls where the patient is contacting numerous practices looking for the cheapest option. So, it can be tempting to position yourself as a low-cost option when you know that there […]
189. Understanding Competitive Intelligence
In this episode of the Savvy Dentist Podcast, Babette Bensoussan, founder of MindShifts, joins me as we talk about competitive intelligence. Babette is internationally acclaimed in this space being a Competitive Intelligence (CI) Expert and Strategist. She is both an academic and an entrepreneur and has written numerous books around this topic.
Our conversation also touched on industry trends, relevant data that businesses need, making decisions in a volatile, uncertain, complex and ambiguous world, and positioning your practice for growth. Join us in this interesting and fascinating episode today.
Warning: There Aren’t Enough Patients To Go Around
Exhausting isn’t it? Keeping patients coming in the door. Competition is fierce. I’m not the first to notice the influx of dentists into the market in recent years. It’s easy to believe that there are too many dentists opening up around the country. If that’s the case, what are you going to do about it? […]