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In this episode of the Savvy Dentist Podcast, Babette Bensoussan, founder of MindShifts, joins me as we talk about competitive intelligence. Babette is internationally acclaimed in this space being a Competitive Intelligence (CI) Expert and Strategist. She is both an academic and an entrepreneur and has written numerous books around this topic.

Our conversation also touched on industry trends, relevant data that businesses need, making decisions in a volatile, uncertain, complex and ambiguous world, and positioning your practice for growth. Join us in this interesting and fascinating episode today.


In this episode we discuss:

  • [02:17] Babette’s background and how she works as both an academic and an entrepreneur.
  • [09:59] The books that Babette has written.
  • [11:09] An overview on competitive intelligence.
  • [14:22] Typical data used by businesses for analysis.
  • [17:22] Social trends or changes as consumers.
  • [23:24] Babette’s view on a collegiate environment and a competitive marketplace and how they do or do not co-exist.
  • [25:12] Self-interest and emotional intelligence in people.
  • [28:59] The VUCA (Volatile, Uncertain, Complex, Ambiguous) model.
  • [32:53] Advice for small businesses on being able to respond in an agile manner.
  • [35:24] Decision making in a VUCA world and how you can minimize risk in those environments.
  • [40:15] Common traits that good leaders have.


Find out more