Advice on Building a World-Class Team
To transition from dentist to business owner, we need to be backed by a team. But with teams comes complexity. There are different personalities, desires, and preferences that all need to come together toward a singular goal: the success of the dental practice. Creating the perfect team is often a trial and error situation. For […]
The 5 Marketing Shortcuts You Need to Know to Avoid Business Potholes
Being a great dentist is important. As medical practitioners, we should all strive to offer the best care we possibly can to our patients. However, as practice owners, we know that the ability to attract and retain patients is a fundamental business skill that every practice owner needs to know. Just as clinical skills are necessary […]
124. Simple Marketing Tips for Your Practice with Allan Dib
Marketing is essential for any modern dental practice owner. In this episode, I’m joined by marketing genius, Allan Dib to share with us tips for how you can improve your marketing. Allan Dib is a serial entrepreneur, rebellious marketer, technology expert and #1 bestselling author. He has started, grown and successfully exited multiple businesses […]
5 Savvy Ways to Use SEO to Attract New Patients
It seems dental SEO can no longer afford to be thrown in the ‘too hard’ basket. Dentists who want to grow and scale their dental practice are becoming SEO savvy. No longer content just to engage an SEO expert, they’re also building their own dental SEO muscle. Whether it’s through experience (sometime painful) or necessity […]
The Master Guide to Referral Marketing for Dentists
Referral marketing is a seriously under utilised strategy for generating new patients. How do I know? Speaking and working with dentists and dental specialists day in, day out, I know that many of us are just coming to terms with marketing and how it impacts our business success. At some level, we feel overwhelmed. We […]
Why Success is Not a Solo Sport: A Checklist for Every Dental Entrepreneur
Every dental entrepreneur can learn a lot from the sporting arena. Especially at the elite level, there are lessons for dental business that warrant a ‘sit up and focus’ kind of attention. Now, I’m partial to my sporting analogies, it’s true. But I have to say, I was more than inspired when Steven Bradbury gave […]
5 Easy Steps to Video Marketing Magic for Savvy Dentists
Video marketing and dentists. Two concepts not usually found in the same sentence, right? Well, if that’s what you’re thinking, now might be the time to reconsider your position on the matter. More than ever, it’s now widely accepted video is an integral part of any serious content marketing strategy. Even for dentists and other […]
How to fill Your Appointment Book Without Spending a Cent on Advertising
It’s the stuff of nightmares, isn’t it? An empty appointment book, I mean. Or one with gaps. You can lie awake at night worrying about it. Wondering how you’re going to pay the bills next month. Wondering how other practice owners seem to have a steady flow of patients. Wondering if it’s all worth it. […]
How To Create A Practice Your Patients Will Love
Do you like coffee? I love coffee. I love everything about it. The smell, the flavour, spending time with friends, the ritual of drinking it – everything. Wherever I live, I like to find a great café. When I lived in Brisbane, my cafe of choice was Espresso Republic in the City. Now that I […]
6 Steps to Getting Your Business Featured In the Media
What if you could get free media coverage? Imagine your business being featured on a major television show, or in a feature article in a prominent publication. The exposure would be fantastic. You’d look like a rock star. Everyone would know who you are, and your business would sky-rocket. It would be like winning the […]