10 Free Guerilla Marketing Tactics That Will Increase Profits
One of the most common things I hear from dentist practice owners today is, “I just want more patients.” The unspoken bottom line though is: I just want to generate more revenue. And there’s three ways to do that: increase the number of transactions, increase the size of the transaction, or increase the frequency of […]
156. Marketing Your Practice on a Shoestring
In this solo episode, we will be discussing how to get patients in your practice for free. I will be sharing 10 key tactics and practical tips that you can apply in your practice today to ensure that your books are always full.
The 3 Secrets to Becoming the Best Associate at Your Dental Practice
Associate dentists are the single most important key factor for dentist/business owners to transition from self-employment to a true business that can scale. As this process happens, the business owner should shift into the role of building and inspiring the teams that keep everything rolling. Associate dentists need to step up and become the backbone […]
Underlining the Existing Purpose in Your Small Business
There is a growing sense amongst employees and business owners today that there is more to life than acquiring money and assets. People are becoming more aware of the atrocities happening around the world. We’re beginning to think about what special thing we each can do to contribute to the wellbeing of others. It is […]
On Doing The Work: Paying the Price for Success in Dentistry and Business
There seems to be an easy path in dentistry. If you are fresh out of university, you might be looking at dentists with 10 years under their belt. You see their practices, their fancy cars, or nice house and think, “That should be me.” And it’s hard not to want to talk the talk. You’ve […]
Adopt Cause Marketing, Unlock Your Brand, and Help Your Community
The Internet offers people an unparalleled chance to be informed consumers. When the review, brand history, and values of a company can be found through a quick Google search on a smartphone, it’s easier than ever to be choosy about the brands we support. Increasingly informed consumers are pushing a new wave of social responsibility […]
The 4 Keys to Building a Scaling Framework for Your Dental Practice
Cultivating the skill set you need to be a good businessperson can feel like diving into deep water without a lifeguard. When dental schools only teach us clinical skills, we’re left to tread water on our own. One of the things that makes me feel more professionally fulfilled is when I can help other dentists […]
The 4 Types of Dental Practices: Which One is Yours?
I want to share a story with you. In the early 2000’s, I owned a dental practice and I was doing the traditional practice management thing. We made good money. But I found myself overwhelmed. The money only came when I was working so I felt like I needed to be always working. I was […]
Create a Fulfilling Dental Practice with This One Secret
Connection is more important than ever. We live in this amazingly high-tech world where we can connect with someone across the world from the device we carry around in our pockets. However, this can be at the risk of disconnecting from the person sitting opposite us at the dinner table. It’s so important for us, […]
155. How to Have a Productive Associate Dentist
In this solo episode, we are going to talk about how to have a productive associate in your practice.