254. Positioning and Differentiating Your Practice through Marketing
In the spirit of working smarter not harder, we’ll be discussing how to position your practice to attract more of your ideal patients.
250. The Art of Marketing
This week’s bite-sized episode is every dentists’ guide to effective marketing to increase patient flow so you can do more of the work you enjoy.
The 5 Marketing Shortcuts You Need to Know to Avoid Business Potholes
Being a great dentist is important. As medical practitioners, we should all strive to offer the best care we possibly can to our patients. However, as practice owners, we know that the ability to attract and retain patients is a fundamental business skill that every practice owner needs to know. Just as clinical skills are necessary […]
124. Simple Marketing Tips for Your Practice with Allan Dib
Marketing is essential for any modern dental practice owner. In this episode, I’m joined by marketing genius, Allan Dib to share with us tips for how you can improve your marketing. Allan Dib is a serial entrepreneur, rebellious marketer, technology expert and #1 bestselling author. He has started, grown and successfully exited multiple businesses […]
5 Savvy Ways to Use SEO to Attract New Patients
It seems dental SEO can no longer afford to be thrown in the ‘too hard’ basket. Dentists who want to grow and scale their dental practice are becoming SEO savvy. No longer content just to engage an SEO expert, they’re also building their own dental SEO muscle. Whether it’s through experience (sometime painful) or necessity […]
The Master Guide to Referral Marketing for Dentists
Referral marketing is a seriously under utilised strategy for generating new patients. How do I know? Speaking and working with dentists and dental specialists day in, day out, I know that many of us are just coming to terms with marketing and how it impacts our business success. At some level, we feel overwhelmed. We […]
Timeless Success Principles for a Great Dental Business
As a perennial student of business, for many years I’ve studied success principles I think will help me do business better. I’ve read thousands of books, spoken with hundreds of business owners, and had a few experiences myself. Through all this, one thing seems clear. We can learn and apply timeless success principles to create a […]
74. How to Become a Great Leader in Your Practice with Edward Plant
Edward Plant was in the Australian Army for 17 years, and during that time, he spent 7 years training to lead soldiers and plan operational missions. Now, he works with the people who own and operate businesses to bring a military mind to their own strategic planning and lead their business to increase income, reduce […]
How to fill Your Appointment Book Without Spending a Cent on Advertising
It’s the stuff of nightmares, isn’t it? An empty appointment book, I mean. Or one with gaps. You can lie awake at night worrying about it. Wondering how you’re going to pay the bills next month. Wondering how other practice owners seem to have a steady flow of patients. Wondering if it’s all worth it. […]
How To Create A Practice Your Patients Will Love
Do you like coffee? I love coffee. I love everything about it. The smell, the flavour, spending time with friends, the ritual of drinking it – everything. Wherever I live, I like to find a great café. When I lived in Brisbane, my cafe of choice was Espresso Republic in the City. Now that I […]