Top 3 Dental Marketing Tips Dental Practice Should Know

Marketing is a crucial skill that we use in numerous aspects of owning a dental practice – yet it’s something that we’re never formally taught at university or in clinical training. In fact, we use marketing every single day to attract patients, fill our appointment books, retain our patient base, and create a brand that […]

Marketing Your Practice During Uncertain Times

Uncertainty might be an understatement considering the current situation worldwide. Coronavirus has really overtaken this year. Everyone is at a pause. Some call it the ‘big break’ we all needed. But what this pandemic does not do is define us. What will define us is how we come out of it.  Businesses are getting severely affected, […]

213. Marketing In Uncertain Times

In the midst of the coronavirus pandemic or anything similar, how do we make sure that our business marketing is both effective but sensitive to our clients? In episode 213 of the Savvy Dentist Podcast, I have an interesting interview with Tyson Franklin.

We talk about marketing during uncertain times and how we can communicate with care so that patients come back to us when we’re ready to open our doors once more after the crisis. He gives us practical advice that we can easily implement in our business today. If you are a practice owner in the guessing game of whether to continue marketing during these times, this episode will help you adapt your marketing messages to the current situation.

6 Copywriting Secrets Dentists Can Use to Supercharge Their Content Marketing

Content marketing has been a big topic of conversation since social media really hit the scene. As dentists, we know that we should be creating content to reach new patients and establish our expertise, but it can often be confusing. How do we know when it’s working? Content marketing often cannot be measured in terms […]

Building the Foundations to Effectively Market Your Dental Practice

Any marketing efforts need a strong, well-built foundation to rest on. Often, I see dentists that put the cart before the horse. Friends from university would come to me and say, ‘Hey, you know what a website needs to look like. You know how to get traffic to a website. You know what a crown […]