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Want to know the secret to having fast business growth? In this episode, Pete Williams, the best-selling author of the book Cadence: A Tale of Fast Business Growth, will help you understand how 10% small wins can help you succeed and achieve fast growth in the seven key areas of your business. The real-world examples he shares will give you a better understanding of how the 7 Levers framework can be implemented into your practice to give you the results, profitability, and growth you want. 


In this episode we cover:

  • [02:30] Pete shares his entrepreneurial background and his fascination with business since he was a child. 
  • [04:43] Do you innately have the DNA to be an entrepreneur, or can you learn the skills to become one? 
  • [07:10] Find out the number one key to success for anybody in any industry. 
  • [09:35] Understanding rhythm and cadence and what it can do for you and your business. 
  • [11:45] How fast is fast growth and how do you sustain it? 
  • [15:26] Pete tells us more about the story foundation of his book, Cadence. 
  • [17:50] How to apply the 7 levers and practice the 10% win approach to get you the results and growth you want. 
  • [29:10] Pete shares real-world examples of the mistakes entrepreneurs make in their approach to marketing and applying the 7 levers. 
  • [34:50] How the idea of 10% wins makes people more confident to get off the tools. 
  • [40:13] Pete talks about vanity metrics and the two important metrics you need in your business. 
  • [42:53] Pete shares one of his first business projects selling the MCG at $500 apiece at 21 years old.


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