For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.


In this episode we discuss:

  • [3:14] – What was the pivot point in Bob Burg’s life that made him think about go-giving in sales. 
  • [5:59] – It’s intrinsic within us to want to give and add value. What is it in us that makes us respond positively and favourably to go-givers?
  • [10:32] – What sort of daily practices, or what sort of routines might someone have to ensure they are staying on the path of go-giving?
  • [14:54] – The Go Giver book is predicated by 5 laws, Bob explains the 5 laws? 
  • [19:49] – Bob explains how receptivity, the ‘ability to receive’, feeds into being a Go-Giver.
  • [26:09] –  Something Bob learnt really early in his life, that has proven to be incredibly valuable later in life?
  • [28:58] – Interview ends.


Find out more