Dentists need marketing to reach potential patients. After all, how else will new patients find out about your practice? With dental internet marketing, your dental practice can develop a good online presence, optimise its visibility online and stand out in today’s digital age.
Digital visibility is more important than ever, so investing the time and effort into creating an effective online dental marketing plan can really pay off in terms of patient acquisition and engagement.
In today’s episode, we invited Josh Rimmington, a leading online marketing consultant. We discuss internet marketing, one of the most profitable marketing channels. He specialises in local online marketing and helping Australian dentists navigate this process.
His results speak for themselves, with his dental marketing services in high demand and a long list of raving fans.
We chat about digital marketing for dentists:
- How to make the most of keywords
- Hot tips for making sure your practice is ranking for your area
- When pay-per-click advertising is effective
- Using Instagram to market your dental services
- Secrets to converting clients
- Optimising your mobile website
- And much more
Internet Marketing for Dentists
Finding new and innovative ways to market your business is a challenge faced by many dentists. Fortunately, there are plenty of creative ideas out there that can help you grow your practice. If our topics interest you in dental digital marketing, here are some examples of dental internet marketing strategies that your practice can explore.
Social Media Marketing
The power of social media should never be underestimated when it comes to marketing your business. Set up an account on all the major platforms, such as Facebook, Instagram, Twitter, and LinkedIn. You can reach out to existing patients by:
- Regularly updating them with news about your practice
- Posting helpful tips and advice related to oral health care
- You can also use paid advertising on these platforms to target interested and potential new patients.
Using Google Ads is a great way to market your dental practice and attract new patients to your dental clinic. It gives you control over who sees your ad and what message they receive. Google Ads will also allow you to track how much money is spent on these campaigns each month. You can do the following with Google Ads:
- Click-to-call ads
- Mobile call-only campaigns
- Google Ads Income Targeting
- Remarketing Ads
Email marketing lets you stay connected with potential patients and keep them informed about special offers or discounts. You can use email automation tools like Mailchimp or Constant Contact to send newsletters or promotional emails regularly. With email marketing, you can:
- Add personalised features like automated messages triggered based on user behaviour
- Create segmented lists to send relevant content to specific groups of subscribers
Content marketing effectively builds trust with potential patients by providing valuable information about general dentistry and your services. Creating blog posts, articles, videos, podcasts, webinars, and other content that provide helpful information is an excellent way to showcase your expertise. Your content also helps build relationships with prospects who may become paying customers.
Plus, content marketing has the added benefit of being suitable for search engine optimisation or SEO. This means more people will find your dental website when searching for dentistry-related terms online.
Word-of-mouth is still one of the best marketing tools. Online reviews are now the modern version of this age-old advertising. Encourage satisfied customers to post positive reviews on popular sites like Yelp, Google My Business, and Facebook. Reviews will increase visibility for your practice and help build trust with potential patients.
Unfamiliar with most of the marketing strategies above?
Get help from a dental marketing consultant.
A dental marketing consultation allows dentists to discuss with an expert consultant from a dental marketing company. A dental marketing consultant will create a custom dental internet marketing plan considering the specific goals and budget of your dental practice.
Your consultant will guide you to a specific dental marketing channel that suits your business, develop and oversee the implementation of your dental marketing plans from start to finish.
When you have a consultation, you should be ready to answer questions about your practice. The consultant may ask you about your target demographic and services, current marketing campaigns and possible challenges your practice faces that might impede progress.
Learn how dental marketing consultation can benefit your practice.
1. Access to New Ideas
One of the most significant advantages of working with a dental marketing agency is access to fresh ideas and perspectives. As your dental business grows, it can be easy to get stuck in a rut, doing the same things repeatedly. A consultant can help you break out of that rut by introducing new ideas and approaches. For example, a consultant may advise revamping your website or launching a social media campaign to attract new patients.
2. Professional Expertise
Marketing is a complex field. It takes time and effort to stay up-to-date on the latest trends and best practices. When you work with a dental marketing consultant, you tap into their professional expertise.
Working with a consultant can save you a lot of time and headaches. Together you will plan a marketing strategy that tells you of your current progress and action plan. Plus, their expert knowledge can help you avoid common pitfalls and make better decisions for your business.
3. Outside Perspective
It can be difficult to objectively assess your business, especially when you’re close to it. A dental marketing consultant can provide an outside perspective that can be extremely valuable. They can help you identify areas that need improvement and offer unbiased feedback on your marketing efforts. This is particularly helpful if you do not see the results you want from your current marketing initiatives.
Dental marketing consultation is a great way to get ahead of the competition. With expert advice for dentists, a dental marketing consultant can provide invaluable insight into what works when marketing a dental business. They know the most effective strategies for your target demographic. This will help you make informed decisions that will benefit your practice in the long term.
With the fresh ideas and outside perspective of dental marketing experts, you can increase your revenue and grow your dental business.
If you’re motivated, driven, and want more income and free time, join us at the Savvy Dentist Facebook group.
Find out more about Josh Rimmington:
At JR Marketing Group, a full service digital marketing agency.