In this episode, I chat with the owner of Xenox Diamonds and luxury experience designer, Karl Schwantes. Karl is an expert at creating outstanding customer experiences and forging ideal partnerships. He is a super savvy marketer and businessman. If you’re looking to create a boutique experience in your practice, this episode is a must listen.
In this episode, we chat about
- How he came to run the family business
- Niching and creating a premium brand
- The power of a positive, goal-driven mindset
- How to get to know your Ideal Client Avatar well
- Why he runs Whisky nights in his jewellery shop
- Creating luxury experiences
- Value adding rather than discounting
- and much more.