In this episode, I chat with the owner of Xenox Diamonds and luxury experience designer, Karl Schwantes. Karl is an expert at creating outstanding customer experiences and forging ideal partnerships. He is a super savvy marketer and businessman. If you’re looking to create a boutique experience in your practice, this episode is a must listen.

In this episode, we chat about

  • How he came to run the family business
  • Niching and creating a premium brand
  • The power of a positive, goal-driven mindset
  • How to get to know your Ideal Client Avatar well
  • Why he runs Whisky nights in his jewellery shop
  • Creating luxury experiences
  • Value adding rather than discounting
  • and much more.

You can find out more about Karl Schwantes

On his website