Most patients have no way of judging the quality of your dentistry, so dental practice owners get judged on everything around it instead. In this episode, Dr Jesse Green sits down with Dan Monheit, Chief CX Thinker at Thinkerbell, to work through the psychology behind every decision your patients make, and the small, deliberate changes that make your practice the one they choose and return to. If you are a dental practice owner who wants patients to value your care as much as you do, you won’t want to miss this episode.
In This Episode:
- 14:59 Why patients judge your dentistry by everything except the dentistry
- 17:42 Why patients remember the peaks and the ending, not the whole appointment
- 22:01 Effort bias: how showing the work behind a crown changes how the fee lands
- 29:20 The Eminem 8 Mile technique for defusing a patient’s concern before it surfaces
- 37:32 The bias Dan would pick above all others, and the toothpaste story behind it
Resources and Links:
- How Does Your Dental Practice Compare Against the Top Performers?
- Stay Up to Date by Following Dr Jesse Green on Instagram
- Connect with Dr Jesse Green on LinkedIn
- If you’re a Dental Practice Owner looking to scale your practice, learn more about our Practice Max Program
- Explore Dan Monheit’s BSci Bootcamp and use code SAVVY at checkout for 20% off
- Learn more about Thinkerbell
Books mentioned:
- Nudge by Richard Thaler and Cass Sunstein
- Predictably Irrational by Dan Ariely
- Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland
