Social media keeps declaring word of mouth marketing slow and inefficient. In this episode, Dr Jesse Green makes the opposite case, and lays out the four step ESAR framework for patient referrals in your dental practice: the same system behind several multi-seven figure practices he helped grow with zero advertising spend. He also explains how external marketing adds new patients while referral marketing multiplies your patient numbers, and what that does to your cost of acquisition. If you are a dental practice owner who wants to grow without lifting your ad spend, you won’t want to miss this episode.

 

In This Episode: 

  • 01:38 The four step ESAR framework behind every referral 
  • 02:03 Why you have to earn the right to ask, and the touchpoints that get you there 
  • 03:25 The patient covenant that makes referrals an expectation, not a hope 
  • 04:50 The exact words Jesse uses to ask a patient for a referral 
  • 07:45 Why behaviour rewarded is behaviour repeated, and the gift mistake to avoid 

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