Five Principles Every Practice Owner Needs to Know About Digital Marketing
After working with hundreds of dental practices around the world, marketing seems to be a consistent challenge. And with good reason – when you’re studying dentistry, no-one prepares you for the marketing and business acumen needed to run a practice. But no matter where you are in your practice ownership journey, you need to be […]
Marketing Your Practice During Uncertain Times
Uncertainty might be an understatement considering the current situation worldwide. Coronavirus has really overtaken this year. Everyone is at a pause. Some call it the ‘big break’ we all needed. But what this pandemic does not do is define us. What will define us is how we come out of it. Businesses are getting severely affected, […]
213. Marketing In Uncertain Times
In the midst of the coronavirus pandemic or anything similar, how do we make sure that our business marketing is both effective but sensitive to our clients? In episode 213 of the Savvy Dentist Podcast, I have an interesting interview with Tyson Franklin.
We talk about marketing during uncertain times and how we can communicate with care so that patients come back to us when we’re ready to open our doors once more after the crisis. He gives us practical advice that we can easily implement in our business today. If you are a practice owner in the guessing game of whether to continue marketing during these times, this episode will help you adapt your marketing messages to the current situation.
Creating A Powerful And Unique Brand Identity
What is Branding? When we think of branding, we think of logos – the bitten apple for the technology giant of the same name or the little tick for Nike that is a movement in itself. But is that all branding is about? Creating an attractive logo using the right colors and fonts? Experts would […]
212. How to Stay on Brand and Get Your Messaging Right
Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.
There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.
6 Copywriting Secrets Dentists Can Use to Supercharge Their Content Marketing
Content marketing has been a big topic of conversation since social media really hit the scene. As dentists, we know that we should be creating content to reach new patients and establish our expertise, but it can often be confusing. How do we know when it’s working? Content marketing often cannot be measured in terms […]
Building the Foundations to Effectively Market Your Dental Practice
Any marketing efforts need a strong, well-built foundation to rest on. Often, I see dentists that put the cart before the horse. Friends from university would come to me and say, ‘Hey, you know what a website needs to look like. You know how to get traffic to a website. You know what a crown […]