The Biggest Marketing Mistake Almost EVERY Dental Practice Makes (and How to Fix It!)
Marketing is an essential aspect of owning a dental practice – yet it’s not a skill we’re taught in our clinical training. We need to be able to effectively market our practice in order to attract patients, fill our appointment books, retain our patient base, and create a brand that distinguishes us from the competition. […]
Don’t Make These Seven Business Blunders!
We all make mistakes in life, despite our best efforts. It’s frustrating, disappointing, but also a goldmine for lessons. But what if you could skip straight to the lessons without making mistakes? That would be a dream, right? It’s simple – learn from the mistakes of others. And in business, there are plenty of mistakes […]
Things EVERY Practice Owner Should Know About Social Media
Social media can be an incredible marketing tool – when used correctly. It’s free, accessible, and there’s a good chance that almost all your patients use social media in some capacity. But like any marketing tool, it does require a bit of strategy. There are countless platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube – […]
Why You Need to Turn Your Assets Into Cash Flow
A huge part of our job as business owners, is to identify the assets in our business and then turn them into cash flow. There are plenty of assets there that most people won’t even think of, but they’ll typically fall under these four categories: Physical Assets Goodwill Assets Intellectual Property HR Assets Your ability […]
The Ten Habits of the Most Successful Dental Practice Owners
After working with hundreds of dental practice owners around the country, I’ve begun to notice a few patterns. The most successful practice owners with booming dental practices tend to possess similar habits that serve them well in leadership, business, and life in general. I wanted to share the habits of the most successful dental practice […]
Three Ways to Maximise Your Revenue
If you want to increase your revenue, the good news is that it’s a very simple science. There are really only ever three ways to increase revenue in a practice, and in fact in any kind of business. In any business, the first way is to see more patients/customers. The second way is to increase […]
How to Use the Principle of Influence in Your Dental Practice
Do you sometimes see people who step from one interaction to another, always appearing to effortlessly get what they want, while others slog it out only to triumph occasionally? It’s probably all in the way they influence people. There are concrete psychological principles behind the art of influence, backed up by a lot of science […]
Why You Should Never Compete on Price Alone
We know patients are often concerned with finding the lowest price and saving a few dollars where possible – it’s common to get “price shopper” calls where the patient is contacting numerous practices looking for the cheapest option. So, it can be tempting to position yourself as a low-cost option when you know that there […]
How to Create Strong Business Partnerships
Partnering with other businesses is a great way to increase your profile withing the community, grow leads, and ultimately increase your flow of new patients. It can also be a means to extending your branding and positioning by aligning your practice with prominent local businesses. When setting out to form business partnerships, it’s important to […]
Five Principles Every Practice Owner Needs to Know About Digital Marketing
After working with hundreds of dental practices around the world, marketing seems to be a consistent challenge. And with good reason – when you’re studying dentistry, no-one prepares you for the marketing and business acumen needed to run a practice. But no matter where you are in your practice ownership journey, you need to be […]