How to make big brand marketing moves using neuroscience
Anyone who’s worked with me for a while will know I love marketing. I live and breathe it. It’s one of my favourite parts of our coaching program. I’m always reading marketing books (Amazon loves me). I study the work of business leaders and constantly scan different industries, always on the look out for new […]
76. Harness the power of neuroscience for your marketing with Roger Dooley
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has […]
7 Deadly Sins of Marketing And What to Learn From Them
What do you want from your marketing? Let me guess. You want to generate leads that you can turn into dental patients who will shout your praises from the rooftops. They’ll then become an army of people marketing your business for free. Unfortunately, I see many dentists investing a great deal of time and money […]
67. Genius Marketing Insights with Christo Hall from Basic Bananas
Christo Hall is a marketing strategist who assists business owners to increase their sales and grow their business while enjoying the process. He often speaks at business events and has developed a reputation for his online marketing results. He is very passionate and gets very excited about online marketing (when it’s working for you, it’s […]
How to fill Your Appointment Book Without Spending a Cent on Advertising
It’s the stuff of nightmares, isn’t it? An empty appointment book, I mean. Or one with gaps. You can lie awake at night worrying about it. Wondering how you’re going to pay the bills next month. Wondering how other practice owners seem to have a steady flow of patients. Wondering if it’s all worth it. […]
62. Secrets of High Converting Dental Websites with Mike Pedersen
Mike Pedersen is the founder and owner of The Dental Boost. He has had articles published on authority dental sites like AACD.com (American Academy of Cosmetic Dentists), Dental Town, and DentalCPAs. He has formed partnerships with some of the biggest names in dental practice consulting. He is an expert in SEO and digital marketing for […]
62. Secrets of High Converting Dental Websites with Mike Pedersen
Mike Pedersen is the founder and owner of The Dental Boost. He has had articles published on authority dental sites like AACD.com (American Academy of Cosmetic Dentists), Dental Town, and DentalCPAs. He has formed partnerships with some of the biggest names in dental practice consulting. He is an expert in SEO and digital marketing for […]
How to use Facebook to Market to Mums (the World’s Most Powerful Consumer)
Mums hold the money. In fact, they’re responsible for more than 80% of consumer spending. Katrina McCarter, author of Marketing to Mums, shared this information with us recently. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most powerful consumer. Katrina told us that mums are responsible for $132 […]
59. How to Market to Mums, the World’s Most Powerful Consumer, with Katrina McCarter
Mums are the powerhouse of our economy – they’re responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they’re marketing effectively to mums? In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of […]
Warning: Are You Leaving Money On The Table?
Horrifying, isn’t it? The number of patients that are inactive in your database. If you’re like most dentists I work with you have a database of patients. Hundreds of names and addresses of people who visited your practice. Many of these patients walked out the door with every intention of returning but never did. If […]