Marketing Your Practice During Uncertain Times
Uncertainty might be an understatement considering the current situation worldwide. Coronavirus has really overtaken this year. Everyone is at a pause. Some call it the ‘big break’ we all needed. But what this pandemic does not do is define us. What will define us is how we come out of it. Businesses are getting severely affected, […]
213. Marketing In Uncertain Times
In the midst of the coronavirus pandemic or anything similar, how do we make sure that our business marketing is both effective but sensitive to our clients? In episode 213 of the Savvy Dentist Podcast, I have an interesting interview with Tyson Franklin.
We talk about marketing during uncertain times and how we can communicate with care so that patients come back to us when we’re ready to open our doors once more after the crisis. He gives us practical advice that we can easily implement in our business today. If you are a practice owner in the guessing game of whether to continue marketing during these times, this episode will help you adapt your marketing messages to the current situation.
Creating A Powerful And Unique Brand Identity
What is Branding? When we think of branding, we think of logos – the bitten apple for the technology giant of the same name or the little tick for Nike that is a movement in itself. But is that all branding is about? Creating an attractive logo using the right colors and fonts? Experts would […]
212. How to Stay on Brand and Get Your Messaging Right
Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.
There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.
7 Instagram Hacks To Grow Your Practice!
If you haven’t introduced your practice to the world of digital and social media marketing, then, you are definitely not living in 2020. In social media, the first name that comes to mind is Facebook. But did you know that Instagram is fast turning into the real king – giving your practice access to a […]
5 Secret Tips To Build Your Patient Audience
If you have been a regular listener on my Savvy Dentist Podcast, you may know I have achieved the 200th episode mark. This episode is all about what I learned from my guests in my 4 years of podcasting and how I have managed to build an audience and have them return over and over again. […]
How To Get More Patients With Email Marketing
Not many dental practice owners read up on digital marketing trends on a daily basis. It is not surprising then when they consider email to be dead. It was pronounced dead a long time ago! In the age of online forums, social media and video blogging, sending personalized emails made no sense! But come […]
Your Guide To Effective Marketing For 2020
Not sure if your marketing strategies would be able to hold their ground next year? All the marketing gurus got you all confused on the right strategies of successful marketing? Well, know that you are not alone! As dental practice owners, we are trying to juggle one too many roles at the same time! We […]
How Google Helps New Patients Find Your Practice
We live in a world of options. We have multiple options for the smallest of products and services we may require. However, there is one entity that has been able to remain a monopoly in this sea of options. This entity is Google. Based on its constantly evolving algorithms, the Google Search Engine is a […]
Digital Marketing Breakdown Every Dentist Needs To Read
Let’s say a patient walks in with a taco in his hand. He asks you to take a bite because it ‘literally is the best taco in town.’ You accept the offer and he wasn’t lying, it is super amazing. A week goes by and you still can’t stop thinking about that taco. You start […]