In the midst of the coronavirus pandemic or anything similar, how do we make sure that our business marketing is both effective but sensitive to our clients? In episode 213 of the Savvy Dentist Podcast, I have an interesting interview with Tyson Franklin.
We talk about marketing during uncertain times and how we can communicate with care so that patients come back to us when we’re ready to open our doors once more after the crisis. He gives us practical advice that we can easily implement in our business today. If you are a practice owner in the guessing game of whether to continue marketing during these times, this episode will help you adapt your marketing messages to the current situation.
Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.
There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.