121. Effective Content Marketing for Dental Practice Owners with Alexi Neocleous
On this episode, I’m joined by Alexi Neocleous to discuss effective content marketing strategies for dental practice owners. The world of content can seem big and intimidating, especially when you’re busy running your own practice. In this episode, Alexi Neocleous talks to us about creating content that attracts and retains customers. Alexi is […]
6 Copywriting Secrets Dentists Can Use to Supercharge Their Content Marketing
Content marketing has been a big topic of conversation since social media really hit the scene. As dentists, we know that we should be creating content to reach new patients and establish our expertise, but it can often be confusing. How do we know when it’s working? Content marketing often cannot be measured in terms […]
Building the Foundations to Effectively Market Your Dental Practice
Any marketing efforts need a strong, well-built foundation to rest on. Often, I see dentists that put the cart before the horse. Friends from university would come to me and say, ‘Hey, you know what a website needs to look like. You know how to get traffic to a website. You know what a crown […]
110. SEO for Dentists Made Easy with Justin Morgan, The Dental Marketing Guy.
I’m joined by Justin Morgan to share how you can grow your practice using SEO. SEO (Search Engine Optimisation) can be a mystery. But on this episode, Justin helpfully breaks it down into simple, practical advice that you can start implementing today. Justin Morgan is the founder of Dental Marketing Guy. Dental Marketing Guy […]
107. Build Your Practice Through Referral Marketing with Stacey Brown Randall
Stacey Brown Randall joins me to share with you her simple system for generating referrals without asking. We all know referrals are key to the health of a dental practice, but systemising referrals can feel overwhelming. Stacey is a contrarian when it comes to typical referral advice and believes the best way to […]
Is Google AdWords A Viable Marketing Tool For Dentists?
Working with Google AdWords can feel a bit like walking in quick sand. Just when you think you’ve got it nailed, something changes. Confusing and frustrating at the same time, it’s any wonder we’re asking ourselves: “How does a busy dentist make Google AdWords part of their dental business marketing strategy…and make it work?” Great […]
87. Simple Tips for Effective Adwords Campaigns for Dentists with Ilana Wechsler
Ilana Wechsler is the founder and director of Green Arrow Digital. Ilana is a former Data Analyst, turned PPC expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her […]
79. Make Your Practice Thrive in a Changing Market with Dr Frank Papadopoulos
Dr Frank Papadopoulos is the founder and currently one of three directors of Centaur Software. Dr. Papadopoulos’ aim was to create practice management software products specifically tailored to the workflow of Australian Dentists. In this episode we discuss: The value of service experience when running a dental practice How to look out for great business opportunities […]
The Insider’s Guide to Online Marketing for Dentists
Juggling the day-to-day of patient care with the competing demands of running a practice that kicks goals, online marketing almost feels like a bridge too far. But it doesn’t need to be. Taking small, simple steps towards learning and applying principles in the online marketing space will build confidence. It will also yield measurable, satisfying […]
77. Dental Internet Marketing with Josh Rimmington
Dentists need marketing to reach potential patients. After all, how else will new patients find out about your practice? With dental internet marketing, your dental practice can develop a good online presence, optimise its visibility online and stand out in today’s digital age. Digital visibility is more important than ever, so investing the time and […]