Most practice owners obsess over new patient acquisition while their single most valuable growth asset sits quietly in the patient database. In this episode, Dr Jesse Green unpacks the dental patient reactivation campaign, a low cost, high yield system for winning back inactive patients that consistently returns 15 to 19% of a lapsed database to the chair. We unpack the story of a practice with 1200 active and 4000 inactive patients. Jesse reframes the dormant list as an untapped business asset and explains why treating reactivation as a one-off letter is the biggest reason it fails.

You’ll learn how to map a multi-touch sequence across letters, postcards, emails, texts and phone calls, how to triage and batch your inactive list so the easiest wins come first, and what results to measure. If you are a dental practice owner with a quiet appointment book and a dormant database, you won’t want to miss this episode.

 

In This Episode:

  • 00:30 Why your 4000 inactive patients are a latent asset most practice owners completely ignore
  • 02:20 The optometrist who lost the Green family: why one letter is never a reactivation campaign
  • 03:00 Mapping the sequence: letters, postcards, emails, texts and calls across multiple touch points
  • 04:00 How to triage and batch your inactive list so the easiest patients come back first
  • 05:10 The 15 to 19% return rate, and how one practice turned it into 350 new patients

 

Resources and Links: