When the ads seem to fail, the real problem is usually the front desk, and it’s a costly blind spot for dental practice owners. In this episode, Dr Jesse Green walks through the three numbers that show where you lose dental patients, from the first enquiry to the appointment book, and how one practice doubled the patients in the chair without spending an extra cent on ads. If you are a dental practice owner spending money on marketing without knowing what it returns, you won’t want to miss this episode.

 

In This Episode:

  • 01:02 A practice spending $5000 a month on ads, and what one week of call tracking revealed
  • 02:22 Why you can’t set a marketing budget without knowing your cost of acquisition
  • 03:55 The three numbers to track before you spend another dollar on marketing
  • 04:33 AI receptionists for after hours calls, plus the front desk basics that turn calls into bookings

 

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