The Biggest Marketing Mistake Almost EVERY Dental Practice Makes (and How to Fix It!)
Marketing is an essential aspect of owning a dental practice – yet it’s not a skill we’re taught in our clinical training. We need to be able to effectively market our practice in order to attract patients, fill our appointment books, retain our patient base, and create a brand that distinguishes us from the competition. […]
How to Create Strong Business Partnerships
Partnering with other businesses is a great way to increase your profile withing the community, grow leads, and ultimately increase your flow of new patients. It can also be a means to extending your branding and positioning by aligning your practice with prominent local businesses. When setting out to form business partnerships, it’s important to […]
239. REPUBULISH: Marketing Your Practice Using Social Media – with Adam Houlahan
On the podcast Adam shares his wisdom on using social media effectively in service based businesses like dental practices to gain and retain clients.
236. Laying the Groundwork for Successful Marketing
Dr Jesse Green reveals the 3 marketing mistakes most dentists make and explains how to lay the groundwork for a great marketing campaign.
226. How to Work with a Marketing Company
Dr Jesse Green explains the key things that will support your success when working with a marketing company.
4 Crucial Things You Need to Check Before Subscribing to A Marketing Service
As a dental professional and entrepreneur, running a world-class practice is often more than a full-time job so I wouldn’t blame you if you feel there’s no time in your day to focus on marketing your business. But what if I were to tell you that, by marketing to new prospects and nurturing your existing […]
Marketing Your Practice During Uncertain Times
Uncertainty might be an understatement considering the current situation worldwide. Coronavirus has really overtaken this year. Everyone is at a pause. Some call it the ‘big break’ we all needed. But what this pandemic does not do is define us. What will define us is how we come out of it. Businesses are getting severely affected, […]
213. Marketing In Uncertain Times
In the midst of the coronavirus pandemic or anything similar, how do we make sure that our business marketing is both effective but sensitive to our clients? In episode 213 of the Savvy Dentist Podcast, I have an interesting interview with Tyson Franklin.
We talk about marketing during uncertain times and how we can communicate with care so that patients come back to us when we’re ready to open our doors once more after the crisis. He gives us practical advice that we can easily implement in our business today. If you are a practice owner in the guessing game of whether to continue marketing during these times, this episode will help you adapt your marketing messages to the current situation.
Creating A Powerful And Unique Brand Identity
What is Branding? When we think of branding, we think of logos – the bitten apple for the technology giant of the same name or the little tick for Nike that is a movement in itself. But is that all branding is about? Creating an attractive logo using the right colors and fonts? Experts would […]
212. How to Stay on Brand and Get Your Messaging Right
Why is branding important for a business, how do we build a brand and do we really need one for our dental practice? These are just some of the questions that Lou Marx answers in Episode 212 of the Savvy Dentist Podcast. Lou is the owner of Branded X, a business that helps other businesses build from the brand up with clever communication and smart storytelling strategies.
There’s heaps of information to be taken in this interesting conversation from knowing what a brand is and isn’t, the differences between a company and a personal brand to strategies you can implement in building your own brand. If you’re looking to build or improve your brand and communication, you’ll definitely want to listen to this episode with a pen and paper on hand.