How To Use Great Content To Attract New Patients

We live in an age of information. Google has become our confidant, our 3.00A.M medical advisor and our trusted counsellor and guide.   But for business the key role these search engines play is that they generate opportunity. The internet allows us opportunity to reach out and connect with patients in ways we never thought […]

204. How To Use Great Content To Attract New Patients

Great content marketing is key to an effective business marketing strategy. This is why on Episode 204 of the Savvy Dentist Podcast we’ve invited content marketer Macushla Collins to help us understand the importance of writing and publishing high quality and purposeful content for our practice.

Macushla is a total expert at what she does. She possesses the ability of taking technical subjects and humanizing it so that it resonates with the lay audience. We’ve covered so much in this interview such as strategies for creating content, hiring content writers, SEO considerations, using images in content, common failures in content marketing, and so much more. You’ll get tons of tips and tricks to take your content marketing to the next level after listening to this episode.

194. Get Your Marketing Right For 2020

In this episode of the Savvy Dentist Podcast, Josh Remington of the JR Marketing group gives us pearls of wisdom on how to get our marketing right in 2020.

We talk about all things marketing, how to assess your marketing, making sure your strategy and marketing is aligned with your business strategy and so much more. If you are a business owner, you will definitely want to listen to this as Josh gives tons of information that may take your marketing to the next level.

191. How Can You Help New Patients Find Your Practice

In this episode of the Savvy Dentist Podcast, Taylor Cutler, Director of Marketing in Australia and New Zealand for Podium. Podium is a multi-product platform that gives businesses and their customers the most convenient experience possible – from reviews to messaging and insights.

In this conversation we talk about online marketing trends, general versus local google searches, getting online reviews from clients and practical tips on marketing and reviews that you can apply in your practice today.

180. Digital marketing for dentists

In Episode 180 of The Savvy Dentist Podcast, Nicholas Dogulin of Dental Rank joins us as we cover the ins and outs of digital marketing.

Dental Rank is an agency that has expert understanding on the dental profession and is focused solely on serving only dentists. In this conversation we will cover the basics of internet marketing which is traffic and conversions, as well as email marketing, tracking, good copy and so much more.

163. Why Lovers and Haters are Marketing Gold

How does staff and client behaviour affect the growth and success of your business? Inspiring staff to work better and getting patients to avail your services often stems from their behaviour.

THE POWER OF CLARITY FOR DENTAL PRACTICES

Success in business comes from one thing: clarity. In today’s world, there is this pressure to do it all, have it all, see it all, be it all. Sometimes the only thing that defines us from our competitors is to what and when we say the word No. But often it can be a challenge […]

5 GUIDELINES TO FOLLOW TO SCALE EXCELLENCE

I often find myself talking about the dentist that holds onto his or her dental practice with a white-knuckle grip. Everything needs to go through the business owner and it creates a bottleneck. It also makes it impossible for the business owner to step away from the business for holidays or personal reasons. Often the […]

THE THREE REST STOPS ON THE ROAD TO A MORE VALUABLE PRACTICE

If you own a dental practice, you probably have a similar dream to me. You want your dental practice to be successful – to the point where it can function without your constant input so you can go on vacation, spend some time with the family, and maybe even retire early one day. However, often […]