In Episode 201 of the Savvy Dentist Podcast, Liza Choi, an expert in internet marketing joins us as she talks about Instagram hacks that you can use today for lead generation.
In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza.
In this episode we discuss:
- [00:45] The story of how Liza found her way into the world of internet marketing.
- [02:50] The reason she chose to work with Instagram.
- [04:19] The buyer intention on Instagram versus other platforms.
- [08:16] Their process of taking people from the bottom to the top of the funnel.
- [09:37] Demographics in different online platforms.
- [11:42] The first hack on usernames.
- [13:39] 2nd hack on your business bio.
- [17:10] 3rd hack on links.
- [20:44] 4th hack on branding.
- [23:48] 5th hack on being intentional.
- [27:14] 6th hack on audience outreach.
- [31:52] 7th hack on Instagram Stories.
- [39:49] The multi-channel approach and email marketing.
Find out more
- Savvy Dentist Website
- Savvy Dentist Academy
- Savvy Dentist: Earn More, Work Less Video Series: 20 Pro Tips Created To Help You Power Up Your Practice’s Performance
- Dr Jesse Green Dentist Only Facebook Group
- Dr Jesse Green Podcast
- Savvy Dentist App on the App Store
- Savvy Dentist App on Google Play Store
- Savvy Dentist Facebook Group