Personal Brands for Dentists: 5 Questions and Answers

A personal brand can do amazing things for a dentist. It can help attract and retain patients and it can bring amazing new opportunities to your door. It helps establish you as an authority in your field in your community. Here are five questions and answers regarding personal branding for dentists. Question 1: What is […]

132. Harness The Power Of Personal Branding For Dentists With Jane Anderson

     Today, I’m speaking with personal branding expert Jane Anderson. The ability to market and sell yourself as a dentist has never been more important than now. The rise of experts in their field and access to industry leaders on social platforms has leveled the playing field. For those dentists who wish to stay […]

What New Dentists Should Do Now to Retire Later

We are undergoing a lot of turbulence. There’s a lot of upheaval in the dental profession and healthcare overall. It’s being consolidated. There’s lots of big money that has found medicine and dentistry. They can source capital and just come on like gangbusters and consolidate practices, add marketing, expand hours, and then hire young dentists […]

6 Copywriting Secrets Dentists Can Use to Supercharge Their Content Marketing

Content marketing has been a big topic of conversation since social media really hit the scene. As dentists, we know that we should be creating content to reach new patients and establish our expertise, but it can often be confusing. How do we know when it’s working? Content marketing often cannot be measured in terms […]

120. Plan B For Dentists At All Stages In Their Career with Dr David Phelps

     In this episode, I’m joined by Dr David Phelps who specialises in plan B and exit strategies for dentists. We discuss strategies for all career stages: early, mid and late.There are options to suit just about everyone. Dr David Phelps has been a general dentist business owner 27 years. He specialises in operations, […]

5 Keys to Making the Gear Change from Self-Employed to Business Owner

Something I hear brought up a lot in the dental world lately is the idea of creating a “true business”. I’m all for that. Let’s dive in… The Three Kinds of Dental Practices I really see three kinds of practices that come across my path. The first is a start-up practice still in its infancy. […]

119. 5 Keys to Transition to True Business Ownership

     When we transition from dental practitioner to dental practice owner, quite often we just create a job for ourselves. Our business ends up being key-person dependent and depends on us to keep the whole thing running. However, that’s usually not the future we dreamed of when we bought or started our practice. We […]

Building the Foundations to Effectively Market Your Dental Practice

Any marketing efforts need a strong, well-built foundation to rest on. Often, I see dentists that put the cart before the horse. Friends from university would come to me and say, ‘Hey, you know what a website needs to look like. You know how to get traffic to a website. You know what a crown […]

108. How to deliver WOW and grow your practice with Dr Anissa Holmes

     In a growing and competitive dental market, how can we as practice owners create business that not only survive but also thrive? In this episode, I’m joined by Dr. Anissa Holmes, a dentist, business acceleration coach, social media strategist and best selling author. She shares her insights on how she has created a […]