Great content marketing is key to an effective business marketing strategy. This is why on Episode 204 of the Savvy Dentist Podcast we’ve invited content marketer Macushla Collins to help us understand the importance of writing and publishing high quality and purposeful content for our practice.
Macushla is a total expert at what she does. She possesses the ability of taking technical subjects and humanizing it so that it resonates with the lay audience. We’ve covered so much in this interview such as strategies for creating content, hiring content writers, SEO considerations, using images in content, common failures in content marketing, and so much more. You’ll get tons of tips and tricks to take your content marketing to the next level after listening to this episode.
In Episode 201 of the Savvy Dentist Podcast, Liza Choi, an expert in internet marketing joins us as she talks about Instagram hacks that you can use today for lead generation.
In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza.
In Episode 199 of the Savvy Dentist Podcast, I am interviewing Sue Rice who is an expert copywriter I have personally worked with. She is a professional copywriter, communications strategies and entrepreneur for over 25 years.
Sue is also very well-known in the world of email marketing and that’s the topic we are going to touch on today. She shares valuable information on the fears on email marketing, how to make your emails stand out and finding your voice to make your message come through effectively.