How To Use Great Content To Attract New Patients
We live in an age of information. Google has become our confidant, our 3.00A.M medical advisor and our trusted counsellor and guide. But for business the key role these search engines play is that they generate opportunity. The internet allows us opportunity to reach out and connect with patients in ways we never thought […]
204. How To Use Great Content To Attract New Patients
Great content marketing is key to an effective business marketing strategy. This is why on Episode 204 of the Savvy Dentist Podcast we’ve invited content marketer Macushla Collins to help us understand the importance of writing and publishing high quality and purposeful content for our practice.
Macushla is a total expert at what she does. She possesses the ability of taking technical subjects and humanizing it so that it resonates with the lay audience. We’ve covered so much in this interview such as strategies for creating content, hiring content writers, SEO considerations, using images in content, common failures in content marketing, and so much more. You’ll get tons of tips and tricks to take your content marketing to the next level after listening to this episode.
Digital Marketing Breakdown Every Dentist Needs To Read
Let’s say a patient walks in with a taco in his hand. He asks you to take a bite because it ‘literally is the best taco in town.’ You accept the offer and he wasn’t lying, it is super amazing. A week goes by and you still can’t stop thinking about that taco. You start […]
201. 7 Instagram Hacks To Drive More Leads In 2020
In Episode 201 of the Savvy Dentist Podcast, Liza Choi, an expert in internet marketing joins us as she talks about Instagram hacks that you can use today for lead generation.
In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza.
199. How To Get More Patients With Email Marketing
In Episode 199 of the Savvy Dentist Podcast, I am interviewing Sue Rice who is an expert copywriter I have personally worked with. She is a professional copywriter, communications strategies and entrepreneur for over 25 years.
Sue is also very well-known in the world of email marketing and that’s the topic we are going to touch on today. She shares valuable information on the fears on email marketing, how to make your emails stand out and finding your voice to make your message come through effectively.
191. How Can You Help New Patients Find Your Practice
In this episode of the Savvy Dentist Podcast, Taylor Cutler, Director of Marketing in Australia and New Zealand for Podium. Podium is a multi-product platform that gives businesses and their customers the most convenient experience possible – from reviews to messaging and insights.
In this conversation we talk about online marketing trends, general versus local google searches, getting online reviews from clients and practical tips on marketing and reviews that you can apply in your practice today.
How Little Things Make A Big Difference in Marketing
So what is your marketing budget? How much are you willing to invest in promoting your practice? Are marketing gurus hunting you down on social media, via emails and personal phone calls? Are they promising to take your marketing and your business to another level by offering ‘fool proof’ marketing strategies that your competitors aren’t […]
166. How Little Tweaks Can Skyrocket Your Current Marketing Activities
Marketing your practice is an essential piece for growing your business. However, many of us are clueless about how to apply it in a practical sense. In Episode 166 of the Savvy Dentist Podcast, we’re going to have a chat with Brent Hodgson, a Marketing Strategist, speaker, author and mentor, about helping us understand our numbers, using this to our advantage, and implementing tiny tweaks that can result to bigger increases in our sales and marketing results.
10 Free Guerilla Marketing Tactics That Will Increase Profits
One of the most common things I hear from dentist practice owners today is, “I just want more patients.” The unspoken bottom line though is: I just want to generate more revenue. And there’s three ways to do that: increase the number of transactions, increase the size of the transaction, or increase the frequency of […]
156. Marketing Your Practice on a Shoestring
In this solo episode, we will be discussing how to get patients in your practice for free. I will be sharing 10 key tactics and practical tips that you can apply in your practice today to ensure that your books are always full.