Three ways to maximise your revenue

Three ways to maximise your revenue

If you want to increase your revenue, the good news is that it’s a very simple science. There are really only ever three ways to increase revenue in a practice, and in fact in any kind of business. In any business, the first way is to see more patients/customers. The...
What you need to know about fee structures

What you need to know about fee structures

Let’s talk about the good, the bad, and the ugly of fees. Practices need to have an appropriate fee level that allows for successful commercial operation. You need enough money coming in so that you can provide the best possible care for patients, use high-quality...
Why we buy from people we like

Why we buy from people we like

Robert Cialdini’s 1984 book, Influence: The Psychology of Persuasion, famously identified six major psychological principles that make someone more influential and persuasive. One of the factors, was likeability. Whether we consciously realise it or not, we’re far...